Effective Date: September 23, 2025

Introduction

Welcome to Lattimore Counseling (referred to as “we”, “us”, “our”, or “the Practice”). Your privacy and confidentiality are

extremely important to us. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our

website, engage our services, or otherwise interact with us.

By accessing our website, using our services, or providing information to us, you consent to the practices described in this Privacy Policy and any updated versions.

What Information We Collect

We may collect the following types of information:

a. Personal Information / Identifiers

Name

Date of birth

Email address

Phone number

Mailing address

Emergency contact information

b. Health / Clinical Information

Presenting issues, mental health history, medications, health status

Session notes, diagnostic impressions, treatment plans (where applicable)

Consent and intake forms

Communication logs (emails, messages related to therapy)

c. Usage / Technical / Website Data

IP address

Browser type, operating system

Pages visited on the website, time stamps, referral/exit pages

Cookies and analytics data

d. Payment / Transaction Data

Billing information, payment method, invoice history

e. Other Voluntary Information

Feedback, forms you submit, correspondence

How We Use Your Information

We use collected information for the following purposes:

To provide, manage, and deliver counseling/therapeutic services

To schedule sessions, send reminders, and manage appointments

To communicate with you regarding your care (e.g. emails, messages)

To maintain clinical records and comply with professional standards

To process payments and manage billing, invoices

To analyze and improve our services, website, and offerings

To comply with legal and regulatory obligations

To notify you of policy changes or updates

Legal / Ethical Basis & Confidentiality

For clients in the U.S., our practice may be subject to HIPAA and other federal and state privacy and confidentiality laws.

If so, we must maintain a Notice of Privacy Practices that describes how Protected Health Information

(PHI) is handled.

We treat all clinical and health-related information as confidential.

We disclose or release such information only with your written consent, except under certain

legal exceptions (see “Disclosure of Information” below).

Cookies & Tracking Technologies

We use cookies and similar tools to collect usage data and enhance user experience.

You can control non-essential cookies via your browser settings, but disabling some cookies may impact site functionality.

Disclosure of Information / When We May Share

We may share your information in limited circumstances, including:

With third-party service providers (e.g. hosting, analytics, payment processors) under

contract to maintain confidentiality

With persons or entities you authorize in writing

When required by law, regulation, or court order (e.g. subpoena)

If a client presents a serious risk of harm to self or others

In the event of abuse, neglect, or legal mandates (e.g. child abuse laws)

For the purposes of audits, compliance, or legal proceedings

Under ethical and legal guidelines, there are limits to confidentiality (e.g. threats to safety, mandated

reporting).

Data Retention

We retain your personal and clinical information only as long as necessary to deliver services, satisfy legal or

regulatory obligations, or as otherwise required by professional standards.

Once no longer needed, data will be securely destroyed or anonymized.

Security

We implement administrative, physical, and technical safeguards to protect your information from

unauthorized access, disclosure, alteration, or destruction.

Examples: encryption, access controls, secure backups, staff training.

However, no system is perfectly secure. In case of a data breach affecting your personal data, we will notify

you in accordance with applicable laws and take steps to mitigate harm.

Your Rights

Depending on your jurisdiction, you may have rights such as:

Right to access or request a copy of your records

Right to correct or amend inaccuracies

Right to request deletion or restriction of processing

Right to withdraw consent (where applicable)

Right to data portability

Right to complain to a supervisory authority

To exercise these rights, contact us using the contact details below.

Minors & Consent

If you are under the legal age of consent in your jurisdiction, a parent or guardian may need to provide consent.

We will take care to explain confidentiality and its limits in age-appropriate ways.

We handle records of minors consistent with legal and ethical guidelines.

Third-Party Links & Embedded Content

Our website may contain links to external sites or embedded content (e.g. videos, social media).

We are not responsible for their practices or privacy policies.

We encourage you to review their privacy terms.

Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on our website with a

revised effective date. If changes are material, we may notify you directly (e.g. via email).

Contact Us

If you have questions, concerns, or requests regarding your personal information or this Privacy Policy, you can contact us:

Email: [email protected]
Phone: (828) 289-9345
Mailing Address: Forest City, NC